BINEE Expo Detailed Agenda
Theme
Igniting Brand Power through Immersive Experiences
- Date: December 3 – 5, 2025
- Venue: To be Announced
Ongoing Daily Experiences
(December 3- 5, 2025) | 10:00 AM – 6:00 PM
These run continuously in the Exhibition Halls and Outdoor Activation Zones.
- Brand Activations & Product Demos
- Free Sampling & Merch Giveaways
- Financial Services Booths (Banks, Insurance, Fintechs)
- Telcos & Utility Innovation Stands
- Family Zone – Games, Food Trucks, Kids’ Activities
- Creative Installations & AR/VR Tech Zones
- Live Social Media Broadcasts & Influencer Interactions
Day 1
Wednesday, December 3
Strategy & Innovation Day
Time Session
Title Venue / Notes
9:30 AM
Opening Ceremony – Welcome Address & Ribbon Cut Main Stage. Minister of Industry, Trade and Investment
10:00 AM
Keynote: “The Future of Experiential Marketing in Africa” Keynote Hall – Speaker: CMO, Multinational Brand
11:00 AM
Panel: AI & Data in Consumer Engagement Breakout Room A
12:00 PM
Tech Showcase: Startup Pitch for MarTech Tools Innovation Zone
1:00 PM
Lunch & Networking Break: Outdoor Food Court
2:00 PM
Workshop: Mapping the Customer Journey Through Experience Workshop Room 1
3:00 PM
Roundtable: Marketing in a Multichannel Nigeria VIP Lounge (Invite Only)
4:00 PM
Fireside Chat: From Story to Sale – The Role of CX Main Stage
5:00 PM
Evening Mixer & Brand Launches Expo Lounge – Sponsored by [Brand]
Day 2
Thursday, December 4
Brand Storytelling & Experience Design
Time Session
Title Venue / Notes
10:00 AM
Keynote: “Crafting Culture through Brand Narratives” Main Stage
11:00 AM
Case Studies: Nigeria’s Top 5 Experiential Campaigns Gallery Theatre
12:00 PM
Panel: Agencies vs. In-house Teams – Who Leads Experience? Breakout Room B
1:00 PM
Lunch Break + Brand Demos Outdoor Activation Zone
2:00 PM
Workshop: Design Thinking for Event Marketers Workshop Room 2
3:00 PM
Deep Dive: Gamification in Consumer Activations Breakout Room C
4:00 PM
Creative Showcase: Student & Emerging Talent Feature Experience Pavilion
5:30 PM
Evening Fireside + Creative Cocktail Night: Networking Lounge
Day 3
Friday, December 5
Consumer Festival & Community Day
Time Session
Title Venue / Notes
10:00 AM
Family Zone Opens – Face Painting, Games, Food Trails Outdoor Zone
11:00 AM
Influencer Meet up & Panel: Building Authentic Brands Main Stage
12:00 PM
Live Demos: Banking, Health & Tech for Everyday Nigerians Service Pavilion
1:00 PM
Celebrity Guest Appearance + Live Cooking Show Central Lawn
2:00 PM
Community CSR Spotlight – Brands That Give Back Public Stage
3:00 PM
Family Trivia & Brand Giveaway Show Expo Arena
4:00 PM
Pop Culture Panel: What Today’s Consumers Really Want Main Stage
5:30 PM
Closing Ceremony & Raffle Draw: Main Stage
Additional Functional Spaces
BINEE Connect Lounge
For 1:1 Meetings & Networking.
BINEE Talent Hub
Resume reviews, Intern & Talent Showcase.
BINEE Content Studio
Live stream, Interviews, Media Engagement.
